Experimental Economics in Transportation: A Focus on Social Influences and the Provision of Information

@inproceedings{Gaker2010ExperimentalEI,
  title={Experimental Economics in Transportation: A Focus on Social Influences and the Provision of Information},
  author={David Gaker and Yanding Zheng and Joan L. Walker},
  year={2010}
}
A major aspect of transportation planning is understanding behavior: how to predict it and how to influence it over the long term. Behavioral models in transportation are predominantly rooted in the classic microeconomic paradigm of rationality. However, there is a long history in behavioral economics of raising serious questions about rationality. Behavioral economics has made inroads in transportation in the areas of survey design, prospect theory, and attitudinal variables. Further infusion… CONTINUE READING

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