Experiential liminoid consumption: the case of nightclubbing

  title={Experiential liminoid consumption: the case of nightclubbing},
  author={Babak Taheri and Keith Gori and Kevin O'Gorman and Gillian Hogg and Thomas Farrington},
  journal={Journal of Marketing Management},
  pages={19 - 43}
ABSTRACT This study addresses a lack of holistic understanding of experiential consumption by developing and empirically testing a conceptual model that investigates the process of experiential consumption – antecedents, the experience itself, and emotional responses. We explore Victor Turner’s anthropological concept of the liminoid to create an Experiential Liminoid Consumption (ELC) model, examining the relationships between experiential marketing and consumption constructs. The study… 
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The Social Functions of College Drinking: Pregaming, Priming, and Protecting the Liminoid Experience
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    Journal for Undergraduate Ethnography
  • 2021
The Harvard School of Public Health College Alcohol Study has concluded that, on average, one in three college students abuses alcohol regularly. However, while highlighting potential risks, academic
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