Experiential Gifts Foster Stronger Social Relationships Than Material Gifts

  title={Experiential Gifts Foster Stronger Social Relationships Than Material Gifts},
  author={Cindy Chan and Cassie Mogilner},
  journal={Journal of Consumer Research},
Interpersonal relationships are essential to well-being, and gifts are often given to cultivate these relationships. To inform gift givers of what to give and to gain insight into the connecting function of gifts, this research investigates what type of gift is better at strengthening relationships according to gift recipients—material gifts (objects for recipients to keep) or experiential gifts (events for recipients to live through). Experiments examining actual gift exchanges in real-life… 

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