Experiential Fit: Applying Task-Technology Fit Theory to Experiential Consumer Tasks

Abstract

The purpose of this research effort is to apply Task-Technology Fit (TTF) theory to understand how to effectively support experiential consumer tasks. A 2x2 experiment was designed to consider fit issues related to task characteristics (task type: search vs. experiential) and technology characteristics (interface structure: search-oriented vs. experiential… (More)

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Cite this paper

@inproceedings{Wells2004ExperientialFA, title={Experiential Fit: Applying Task-Technology Fit Theory to Experiential Consumer Tasks}, author={John D. Wells and Jonathan W. Palmer and Olga V Patterson}, booktitle={AMCIS}, year={2004} }