Experiencing entertainment-education : the influence of transportation and identification on story-consistent beliefs and attitudes

@inproceedings{Lisle2006ExperiencingE,
  title={Experiencing entertainment-education : the influence of transportation and identification on story-consistent beliefs and attitudes},
  author={De Lisle and S Jethro},
  year={2006}
}
by Jethro S. De Lisle, M.A. Washington State University August 2006 Chair: Rick Busselle Transportation and identification are examined as possible factors, influencing an entertainment-education (EE) program’s impact on viewer held knowledge and attitudes concerning embedded prosocial messages. 183 undergraduates participated in this study. It was posited that the more transportation and identification a viewer experienced, the more that viewer would exhibit beliefs and attitudes consistent… CONTINUE READING

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