Experience report on the effect of market reposition on product line evolution

Abstract

This paper presents the result of a study on the changes that occurred in the product line of a supplier of telecommunications equipments as a result of the top management decision to change the product line's target market. The study examines six years of data and identifies potential relationships between changes in the product line and changes in the… (More)
DOI: 10.1109/IRI.2004.1431452

Topics

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