Expanding the Boundaries of Sport Media Research: Using Critical Theory to Explore Consumer Responses to Representations of Women’s Sports

  title={Expanding the Boundaries of Sport Media Research: Using Critical Theory to Explore Consumer Responses to Representations of Women’s Sports},
  author={Mary Jo Kane and Heather D. Maxwell},
  journal={Journal of Sport Management},
In 2005, the Journal of Sport Management printed Wendy Frisby’s Earle F. Zeigler Lecture. The main thrust of Frisby’s presentation was that critical social science is an underutilized framework for conducting research in sport management and that, as a result, we remain limited in our abilities to truly understand how institutions and organizations “are best viewed as operating in a wider cultural, economic, and political context characterized by asymmetrical power relations that are… 

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