Exit , Tweets , and Loyalty

  title={Exit , Tweets , and Loyalty},
  author={Joshua S. Gans and Avi Goldfarb and Mara Lederman},
Hirschman’s Exit, Voice, and Loyalty highlights the role of “voice” in disciplining firms for low quality. We develop a formal model of voice as a relational contact between firms and consumers and show that voice is more likely to emerge in concentrated markets. We test this model using data on tweets to major U.S. airlines. We find that tweet volume increases when quality – measured by on-time performance – deteriorates, especially when the airline operates a large share of the flights in a… CONTINUE READING