• DOI:10.4324/9781410604743
Corpus ID: 151975573

Exemplification in communication: The influence of case reports on the perception of issues.

@inproceedings{Zillmann2012ExemplificationIC,
  title={Exemplification in communication: The influence of case reports on the perception of issues.},
  author={D. Zillmann and H. Brosius},
  year={2012}
}

• D. Zillmann, H. Brosius
• Published 2012
• Psychology

EXEMPLIFICATION IN COMMUNICATION: THE INFLUENCE OF CASE REPORTS ON THE PERCEPTION OF ISSUES by Dolf Zillman and Hans-Bernd Brosius (Mahwah, NJ: Lawrence Erlbaum Associates “LEA’s Communication Series,” 2000—$49.95/22.95, ISBN 0-8058-2810-9 hard, 0-80582811-7 paper, 156 pp., tables, charts, references, index) takes as its premise that examples used in news or entertainment programs have considerable impact. Zillman, of the University of Alabama, and Brosius, of the University of Munich, usefully… Expand

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