Exemplification Theory: Judging the Whole by Some of Its Parts

@article{Zillmann1999ExemplificationTJ,
  title={Exemplification Theory: Judging the Whole by Some of Its Parts},
  author={D. Zillmann},
  journal={Media Psychology},
  year={1999},
  volume={1},
  pages={69-94}
}
Exemplification is a ubiquitous phenomenon in communication. It permeates informative, educational and persuasive endeavors in both interpersonal exchanges and media presentations. Despite this, it has received little attention in communication research. Although its empirical exploration has begun and shown considerable promise, especially in the news context, a theoretical foundation has been missing. This essay attempts to remedy the neglect by conceptually scrutinizing the exemplification… Expand
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