Exemplification Effects in the Promotion of Safety and Health

@article{Zillmann2006ExemplificationEI,
  title={Exemplification Effects in the Promotion of Safety and Health},
  author={D. Zillmann},
  journal={Journal of Communication},
  year={2006},
  volume={56}
}
  • D. Zillmann
  • Published 2006
  • Psychology
  • Journal of Communication
After explicating essentials of exemplification theory, research demonstrations of the effects of exemplar presentations on the formation and modification of beliefs about safety and health, as well as on the consequences of these beliefs for self-protective behavior, are summarized. Affective reactivity connected with exemplifications, especially with exemplifications presented in pictorial formats, is given special consideration. The implications of theory and research for the promotion of… Expand
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