Execution: The Missing Link in Retail Operations

@article{Raman2001ExecutionTM,
  title={Execution: The Missing Link in Retail Operations},
  author={Ananth Raman and Nicole DeHoratius and Zeynep Ton},
  journal={California Management Review},
  year={2001},
  volume={43},
  pages={136 - 152}
}
In spite of making substantial investments in information technology planning systems, retailers are struggling with two execution problems—" inventory record inaccuracy" and "misplaced stock keeping units (SKUs)"—that are hurting their performance and ability to satisfy customers. At one leading retailer, sixty-five percent of their inventory records were inaccurate (i.e., recorded inventory levels did not reflect actual inventory levels). Misplaced SKUs, at another leading retailer, prevented… 

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