Excitement Up! Price Down! Measuring Emotions in Dutch Auctions

  title={Excitement Up! Price Down! Measuring Emotions in Dutch Auctions},
  author={M. Adam and J. Kr{\"a}mer and C. Weinhardt},
  journal={International Journal of Electronic Commerce},
  pages={40 - 7}
  • M. Adam, J. Krämer, C. Weinhardt
  • Published 2012
  • Economics, Computer Science
  • International Journal of Electronic Commerce
  • Recently, Internet auction sites have begun to compete in emotions by advertising the fun and excitement that bidders may experience during auction participation. The implicit conjecture inherent in these advertisements is that consumers derive a hedonic value from auction participation that makes exciting auctions more attractive and possibly induces bidders to stay active longer in the auction. We test this conjecture in a controlled economic laboratory experiment in which we also measure… CONTINUE READING
    51 Citations

    Paper Mentions

    Bidding Behavior in Dutch Auctions: Insights from a Structured Literature Review
    • 11
    The Role of Auction Duration in Bidder Strategies and Auction Prices
    • 6
    Examining Hedonic and Utilitarian Bidding Motivations in Online Auctions: Impacts of Time Pressure and Competition
    • 21
    • Highly Influenced
    Going, going, gone: competitive decision-making in Dutch auctions
    • PDF
    Towards Understanding the Interplay of Cognitive demand and Arousal in Auction Bidding
    • 6


    Understanding auction fever: a framework for emotional bidding
    • 56
    • PDF
    Emotions in Electronic Auctions - A Physio-Economic Approach on Information Systems
    • 6
    • PDF
    Towards a competitive arousal model of decision-making: A study of auction fever in live and Internet auctions
    • 290
    • Highly Influential
    Buying, Bidding, Playing, or Competing? Value Assessment and Decision Dynamics in Online Auctions
    • 446
    • PDF
    Slow Dutch Auctions
    • 56
    • PDF
    Internet Auctions in Marketing: The Consumer Perspective
    • 26
    • PDF
    Online Auctions
    • Jerrod Chong
    • 1999
    • 80
    • PDF
    Economics and emotion: Institutions matter
    • 42
    • PDF
    Time is money: The effect of clock speed on seller’s revenue in Dutch auctions
    • 90
    • Highly Influential
    • PDF