Excitement Up! Price Down! Measuring Emotions in Dutch Auctions

  title={Excitement Up! Price Down! Measuring Emotions in Dutch Auctions},
  author={M. Adam and J. Kr{\"a}mer and C. Weinhardt},
  journal={International Journal of Electronic Commerce},
  pages={40 - 7}
  • M. Adam, J. Krämer, C. Weinhardt
  • Published 2012
  • Economics, Computer Science
  • International Journal of Electronic Commerce
  • Recently, Internet auction sites have begun to compete in emotions by advertising the fun and excitement that bidders may experience during auction participation. The implicit conjecture inherent in these advertisements is that consumers derive a hedonic value from auction participation that makes exciting auctions more attractive and possibly induces bidders to stay active longer in the auction. We test this conjecture in a controlled economic laboratory experiment in which we also measure… CONTINUE READING

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