Excitement Up! Price Down! Measuring Emotions in Dutch Auctions

@article{Adam2012ExcitementUP,
  title={Excitement Up! Price Down! Measuring Emotions in Dutch Auctions},
  author={Marc Thomas Philipp Adam and Jan Kr{\"a}mer and Christof Weinhardt},
  journal={Int. J. Electronic Commerce},
  year={2012},
  volume={17},
  pages={7-40}
}
Recently, Internet auction sites have begun to compete in emotions by advertising the fun and excitement that bidders may experience during auction participation. The implicit conjecture inherent in these advertisements is that consumers derive a hedonic value from auction participation that makes exciting auctions more attractive and possibly induces bidders to stay active longer in the auction. We test this conjecture in a controlled economic laboratory experiment in which we also measure… CONTINUE READING

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