Excitation transfer in communication-mediated aggressive behavior

@article{Zillmann1971ExcitationTI,
  title={Excitation transfer in communication-mediated aggressive behavior},
  author={D. Zillmann},
  journal={Journal of Experimental Social Psychology},
  year={1971},
  volume={7},
  pages={419-434}
}
  • D. Zillmann
  • Published 1971
  • Psychology
  • Journal of Experimental Social Psychology
To test the effect of excitation produced during exposure to communication, both the excitatory potential and the degree of manifest aggressiveness of communications were assessed to select: (a) an aggressive communication associated with a particular excitatory potential; (b) a nonaggressive communication associated with an excitatory potential significantly below that of a; and (c) another nonaggressive communication associated with an excitatory potential significantly above that of a. A… Expand
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