Excavating Business Intelligence from Social Media

  title={Excavating Business Intelligence from Social Media},
  author={G. Milolidakis and D. Akoumianakis and C. Kimble and N. Karadimitriou},
  • G. Milolidakis, D. Akoumianakis, +1 author N. Karadimitriou
  • Published 2014
  • Sociology
  • Social media technologies have changed the way individuals, teams and organizations communicate. Today, social networking sites, blogs, and forums, are used as channels of communication between family, friends, neighbours, and co-workers. Businesses are also facing new challenges. The volume of data in social media platforms can provide valuable insights on people’s opinions that are difficult and costly to find elsewhere, it also offers new opportunities for business intelligence (BI). In… CONTINUE READING
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