Examining the relationship between electronic marketplace strategy and structure

@article{Standing2006ExaminingTR,
  title={Examining the relationship between electronic marketplace strategy and structure},
  author={C. Standing and P. Love and R. Stockdale and Denise Gengatharen},
  journal={IEEE Transactions on Engineering Management},
  year={2006},
  volume={53},
  pages={297-311}
}
The contribution of market structure to the success of an electronic marketplace (e-marketplace) is an issue that has not received a great deal of attention in the literature. Although, researchers have given some attention to the antecedents of successful e-marketplace participation by organizations,there has been relatively little attention given to the e-marketplace structures. In this paper, the issue of e-marketplace strategy and its relationship withe-marketplace structure is examined. A… Expand
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