Examining the Perceived Credibility of Online Opinions: Information Adoption in the Online Environment

@article{Rabjohn2008ExaminingTP,
  title={Examining the Perceived Credibility of Online Opinions: Information Adoption in the Online Environment},
  author={Neil Rabjohn and Christy M. K. Cheung and Matthew K. O. Lee},
  journal={Proceedings of the 41st Annual Hawaii International Conference on System Sciences (HICSS 2008)},
  year={2008},
  pages={286-286}
}
The Internet has revolutionized the way people and consumers share and acquire knowledge. Web-based technologies have created numerous opportunities for electronic word-of-mouth (eWOM) communication and online interpersonal influence. This phenomenon impacts online retailers as this easily accessible information could greatly affect the online consumption decision. It is worthwhile to examine the extent to which opinion seekers are willing to accept and adopt online comments and which factors… CONTINUE READING