Examining the Construct Validity of the Lockwood Goal Orientation Scale

@inproceedings{ELSamen2015ExaminingTC,
  title={Examining the Construct Validity of the Lockwood Goal Orientation Scale},
  author={Amjad A. Abu ELSamen and John C. Mowen and Xiang Zheng Fang},
  year={2015}
}
This research examines the psychometric properties of Lockwood, Jordan, and Kunda (2002) 18-item scale goal orientation using a survey design. Although Lockwood et al. (2002) goal orientation scale has been used previously in the marketing literature (Zhao and Pechmann 2007), the psychometric properties of this scale have not been tested before. Furthermore, given the wording of some of the items in this scale (e.g., my major goal in school right now is to achieve my academic ambition), suggest… CONTINUE READING

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