• Corpus ID: 41660056

Examining market challenges pertaining to cold chain in the frozen food industry in Indian retail sector

@inproceedings{Bharti2014ExaminingMC,
  title={Examining market challenges pertaining to cold chain in the frozen food industry in Indian retail sector},
  author={Ms Bharti},
  year={2014}
}

• Ms Bharti
• Published 2014
• Economics

India is a country of geographic diversitiesvaried soil-types, habitats, climates and vegetations. India is a major producer of food (fruits, vegetables, wheat, pulse, milk, spices, etc.) in the world after China. This industry is the front end of the agriculture sector, which is a significant economic component, employing nearly 60% of the country’s population and contributing to around 25% of India’s gross domestic product. With access to a large natural resource base of 161 million hectares of arable land, 15 million hectares of fresh water reservoirs, the largest livestock population in the globe and diverse agro-climatic conditions, India is a favourable destination for growth in the food industry. The Indian food industry is expected to reach $258 billion from the current level of $181 billion. Though India's share in the global market is still nearly 1% only, there is increasing acceptance of horticulture produce from the country. However, on the other side, there have been staggering losses in the frozen food sector due to ill-equipped and weak cold chain infrastructure of the country ensuing post post-harvest losses. However, the current scenario reveals that there is a tremendous scope for the development of cold chain facilities. This article is an attempt to draw the attention of the reader towards the potential as well as the challenges that exist in the frozen food business in India