Examining Democratic and Republican National Committee Party Branding Activity, 1953–2012

  title={Examining Democratic and Republican National Committee Party Branding Activity, 1953–2012},
  author={Boris Heersink},
  journal={Perspectives on Politics},
  • Boris Heersink
  • Published 23 March 2021
  • Political Science
  • Perspectives on Politics
Recent scholarship on the role of national party organizations in American politics—specifically, the Democratic and Republican National Committees—has argued that political science research has thus far undervalued the importance of these organizations. These studies have noted the importance that party leaders—including presidents, Congressional leaders, and governors—place on the national committees’ role in shaping a party brand. Notably, these studies are all qualitative historical… 

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