Examining American and Chinese Internet Users¿ Contextual Privacy Preferences of Behavioral Advertising

@inproceedings{Wang2016ExaminingAA,
  title={Examining American and Chinese Internet Users¿ Contextual Privacy Preferences of Behavioral Advertising},
  author={Yang Wang and Huichuan Xia and Yun Huang},
  booktitle={CSCW},
  year={2016}
}
Online Behavioral Advertising (OBA), which involves tracking people’s online behaviors, raises serious privacy concerns. We present results from a scenario-based online survey study on American and Chinese Internet users’ privacy preferences of OBA. Since privacy is context-dependent, we investigated the effects of country (US vs. China), activity (e.g., online shopping vs. online banking), and platform (desktop/laptop vs. mobile app) on people’s willingness to share their information for… CONTINUE READING
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