Examination of the mass media process and personal factors affecting the assessment of mass media-disseminated health information

  title={Examination of the mass media process and personal factors affecting the assessment of mass media-disseminated health information},
  author={Kadriye Avcı and Tulin Cakir and Zakir Avşar and Hanife {\"U}zel Taş},
  journal={Global Health Promotion},
  pages={20 - 30}
This study examined the mass media and personal characteristics leading to health communication inequality as well as the role of certain factors in health communication’s mass media process. Using both sociodemographic variables and Maletzke’s model as a basis, we investigated the relationship between selected components of the mass communication process, the receiving of reliable health information as a result of health communication, and the condition of its use. The study involved 1853… 

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