Examination of Hedonism in TAM Research

  title={Examination of Hedonism in TAM Research},
  author={Ramakrishna Ayyagari},
Davis’ Technology Acceptance Model (TAM) remains a dominant model that is used extensively for addressing issues of user acceptance (Davis, 1989). Recently, hedonic 1 nature of information systems was proposed as a boundary condition for TAM (van der Heijden, 2004). This paper attempts to review and evaluate the existing TAM research in light of this new boundary condition. This is accomplished by reviewing 41 articles published in six premier journals. It is argued that two types of mismatches… CONTINUE READING