Exaggerated, mispredicted, and misplaced: when "it's the thought that counts" in gift exchanges.

  title={Exaggerated, mispredicted, and misplaced: when "it's the thought that counts" in gift exchanges.},
  author={Yan Zhang and Nicholas Epley},
  journal={Journal of experimental psychology. General},
  volume={141 4},
  • Yan ZhangN. Epley
  • Published 9 July 2012
  • Psychology
  • Journal of experimental psychology. General
Gift-giving involves both the objective value of a gift and the symbolic meaning of the exchange. The objective value is sometimes considered of secondary importance as when people claim, "It's the thought that counts." We evaluated when and how mental state inferences count in gift exchanges. Because considering another's thoughts requires motivation and deliberation, we predicted gift givers' thoughts would increase receivers' appreciation only when triggered to consider a giver's thoughts… 

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