Evolving the E-Business

  title={Evolving the E-Business},
  author={M. Earl},
  journal={Business Strategy Review},
  • M. Earl
  • Published 2000
  • Business
  • Business Strategy Review
  • For most firms, becoming an e-business is an evolutionary journey. Partly descriptive and partly prescriptive, this article identifies six stages for this journey, each of them determining the course of the next. The article concludes with six lessons representing an essential agenda for evolving the business. 
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