Evolutionary Psychology in the Business Sciences

  title={Evolutionary Psychology in the Business Sciences},
  author={Patrick A. Stewart},
The term ‘‘Business Sciences’’ historically has been a misnomer, if not an oxymoron, as business schools have tended to take an applied approach to educating their students through a focus on proximate problems, methods, and results. This emphasis on pragmatism over theoretical synthesis and sophistication lends itself to ‘‘flavor of the month’’ trends and fads at the expense of in-depth studies searching for integrated insight into how and why homo economicus make their consumption and… 

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  • 2000