Evolution of human mate choice

@article{Geary2004EvolutionOH,
  title={Evolution of human mate choice},
  author={David C. Geary and Jacob M. Vigil and Jennifer byrd-craven},
  journal={The Journal of Sex Research},
  year={2004},
  volume={41},
  pages={27 - 42}
}
This article provides a review of evolutionary theory and empirical research on mate choices in nonhuman species and uses it as a frame for understanding the how and why of human mate choices. The basic principle is that the preferred mate choices and attendant social cognitions and behaviors of both women and men, and those of other species, have evolved to focus on and exploit the reproductive potential and reproductive investment of members of the opposite sex. Reproductive potential is… 

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