Evolution and communication: the domestication of the savage mind.
@article{Goody1973EvolutionAC, title={Evolution and communication: the domestication of the savage mind.}, author={Jack Goody}, journal={The British journal of sociology}, year={1973}, volume={24 1}, pages={ 1-12 } }
For some time now evolution has tended to be a dirty word in the social sciences.' The adjectival form, applied to a writer, tends to indicate old-fashioned, even 'biological' concerns. It is time to lay aside this negative attitude. Just as there is no sociology without comparison (implicit or explicit), so comparison almost inevitably raises the question of the change from one form to another. And the process of evolution, stripped of the implications of unilineality and irreversibility, is… CONTINUE READING
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