Evoked potential correlates of semantic meaning--A brain mapping study.

@article{Skrandies1998EvokedPC,
  title={Evoked potential correlates of semantic meaning--A brain mapping study.},
  author={Wolfgang Skrandies},
  journal={Brain research. Cognitive brain research},
  year={1998},
  volume={6 3},
  pages={173-83}
}
According to the 'semantic differential technique' the affective meaning of words can be quantified in statistically defined, independent dimensions where every word is uniquely located on the three dimensions evaluation ('good-bad'), potency ('strong-weak'), and activity ('active-passive'). Two experiments were performed on a total of 52 adults: first, 162 nouns were rated by 30 subjects. All words had a comparable number of letters and frequency of occurrence in the German language. A factor… CONTINUE READING
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