Evoked Emotions Predict Food Choice

  title={Evoked Emotions Predict Food Choice},
  author={Jelle R. Dalenberg and Swetlana Gutjar and Gert J. ter Horst and Kees de Graaf and Remco J. Renken and Gerry Jager},
  booktitle={PloS one},
In the current study we show that non-verbal food-evoked emotion scores significantly improve food choice prediction over merely liking scores. Previous research has shown that liking measures correlate with choice. However, liking is no strong predictor for food choice in real life environments. Therefore, the focus within recent studies shifted towards using emotion-profiling methods that successfully can discriminate between products that are equally liked. However, it is unclear how well… CONTINUE READING
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