Evidence for Two Facets of Pride in Consumption : Findings From Luxury Brands

@inproceedings{McFerran2014EvidenceFT,
  title={Evidence for Two Facets of Pride in Consumption : Findings From Luxury Brands},
  author={Brent McFerran and Simon Fraser},
  year={2014}
}
This paper documents the multifaceted nature of pride in consumer behavior. Drawing on recent psychological research on pride, we provide evidence for two separate facets of pride in consumption. In a series of studies, we propose a model wherein luxury brand consumption and pride are systematically interrelated. Whereas authentic (but not hubristic) pride leads to a heightened desire for luxury brands, hubristic (but not authentic) pride is the outcome of these purchases, and is the form of… CONTINUE READING

From This Paper

Figures, tables, and topics from this paper.

References

Publications referenced by this paper.
Showing 1-10 of 66 references

The psychological structure of pride: a tale of two facets.

Journal of personality and social psychology • 2007
View 15 Excerpts
Highly Influenced

Pride and prejudice: The distinct effects of authentic and hubristic pride on outgroup bias and discrimination

C. E. Ashton-James, J. L. Tracy
Working paper • 2012
View 5 Excerpts
Highly Influenced

Pride , personality , and the evolutionary foundations of human social status

Joey T. Chenga, Jessica L. Tracya, Joseph Henricha
2009
View 6 Excerpts
Highly Influenced

The role of moral identity in the aftermath of dishonesty

L. B. Mulder, K. Aquino
Organizational Behavior and Human Decision Processes, • 2013

Retrieved October 9, 2012 from

Bain, Company
http://www.bain. com/about/press/press-releases/luxury-goods-market-predicted-to-grow-six-toseven-percent-in-2012.aspx • 2012
View 1 Excerpt

Food, sex, and the hunger for distinction

J. Berger, B. Shiv
Journal of Consumer Psychology, • 2011
View 1 Excerpt

Similar Papers

Loading similar papers…