Evaluative conditioning in humans: a meta-analysis.

@article{Hofmann2010EvaluativeCI,
  title={Evaluative conditioning in humans: a meta-analysis.},
  author={Wilhelm Hofmann and Jan De Houwer and Marco Perugini and Frank Baeyens and Geert Crombez},
  journal={Psychological bulletin},
  year={2010},
  volume={136 3},
  pages={390-421}
}
This article presents a meta-analysis of research on evaluative conditioning (EC), defined as a change in the liking of a stimulus (conditioned stimulus; CS) that results from pairing that stimulus with other positive or negative stimuli (unconditioned stimulus; US). Across a total of 214 studies included in the main sample, the mean EC effect was d = .52, with a 95% confidence interval of .466-.582. As estimated from a random-effects model, about 70% of the variance in effect sizes were… CONTINUE READING
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