Evaluative conditioning and conscious knowledge of contingencies: a correlational investigation with large samples.

@article{BarAnan2010EvaluativeCA,
  title={Evaluative conditioning and conscious knowledge of contingencies: a correlational investigation with large samples.},
  author={Yoav Bar-Anan and Jan De Houwer and Brian A. Nosek},
  journal={Quarterly journal of experimental psychology},
  year={2010},
  volume={63 12},
  pages={2313-35}
}
Evaluative conditioning (EC) is a change in the valence of a stimulus that results from pairing the stimulus with an affective stimulus. Two high-powered studies (total N = 1,161) investigated the nature of the relationship between EC and contingency awareness measured as contingency memory. Stronger EC occurred among people with more accurate and more confident memory of the pairings. Awareness was a necessary condition for EC, but EC was not necessary for awareness. Supporting a propositional… CONTINUE READING

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