Evaluative Learning with “Subliminally” Presented Stimuli

@article{Houwer1997EvaluativeLW,
  title={Evaluative Learning with “Subliminally” Presented Stimuli},
  author={Jan De Houwer and Hilde Hendrickx and Frank Baeyens},
  journal={Consciousness and Cognition},
  year={1997},
  volume={6},
  pages={87-107}
}
Evaluative learning refers to the change in the affective evaluation of a previously neutral stimulus (NS) that occurs after the stimulus has been associated with a second, positive or negative, affective stimulus (AS). Four experiments are reported in which the AS was presented very briefly. Significant evaluative learning was observed in participants who did not notice the presentation of the affective stimuli (ASi) (Experiment 2) or could not discriminate between the briefly presented… 
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