Evaluations of pleasurable experiences: The peak-end rule

@article{Do2008EvaluationsOP,
  title={Evaluations of pleasurable experiences: The peak-end rule},
  author={Amy M Do and Alexander V. Rupert and George L. Wolford},
  journal={Psychonomic Bulletin & Review},
  year={2008},
  volume={15},
  pages={96-98}
}
  • Amy M Do, Alexander V. Rupert, George L. Wolford
  • Published in Psychonomic bulletin & review 2008
  • Psychology, Medicine
  • Psychonomic Bulletin & Review
  • Prior research suggests that the addition of mild pain to an aversive event may lead people to prefer and directly choose more pain over less pain (Kahneman, Fredrickson, Schreiber, & Redelmeier, 1993). Kahneman et al. suggest that pain ratings are based on a combination of peak pain and final pain. Similarly, people rate a happy life that ends suddenly as being better than one with additional years of mild happiness (Diener, Wirtz, & Oishi, 2001), even though the former objectively consists of… CONTINUE READING

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