Evaluation of two communication strategies to improve udder health management.

  title={Evaluation of two communication strategies to improve udder health management.},
  author={Johannes Hendrik Marco Jansen and Reint Jan Renes and T. J. G. M. Lam},
  journal={Journal of dairy science},
  volume={93 2},
Worldwide, programs to improve udder health are implemented using communication tools and methods that inform and persuade dairy farmers. This study evaluated 2 communication strategies used in a mastitis control program in the Netherlands. To improve farmers' udder health management, tools such as instruction cards, treatment plans, checklists and software were developed following an argument-based comprehensive "central route." These tools were used during on-farm study group meetings for… CONTINUE READING

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