Evaluation of two communication strategies to improve udder health management.

@article{Jansen2010EvaluationOT,
  title={Evaluation of two communication strategies to improve udder health management.},
  author={Johannes Hendrik Marco Jansen and Reint Jan Renes and T. J. G. M. Lam},
  journal={Journal of dairy science},
  year={2010},
  volume={93 2},
  pages={604-12}
}
Worldwide, programs to improve udder health are implemented using communication tools and methods that inform and persuade dairy farmers. This study evaluated 2 communication strategies used in a mastitis control program in the Netherlands. To improve farmers' udder health management, tools such as instruction cards, treatment plans, checklists and software were developed following an argument-based comprehensive "central route." These tools were used during on-farm study group meetings for… CONTINUE READING

From This Paper

Figures, tables, and topics from this paper.
13 Citations
26 References
Similar Papers

Citations

Publications citing this paper.
Showing 1-10 of 13 extracted citations

References

Publications referenced by this paper.
Showing 1-10 of 26 references

The elaboration likelihood model: Current status and controversies

  • R. E. Petty, D. T. Wegener.
  • Pages 41–72 in DualProcess Theories in Social…
  • 1999
Highly Influential
4 Excerpts

Udder Health

  • J. Hulsen, T.J.G.M. Lam.
  • A practical guide to first-rate udder health…
  • 2008
1 Excerpt

A structural approach of udder health improvement via private practitioners: ups and downs

  • Lam, T.J.G.M., J. Jansen, B. Van den Borne, J. Van Veersen.
  • Pages 142–151 in Natl.
  • 2007
2 Excerpts

Similar Papers

Loading similar papers…