Evaluation of mass media campaigns for physical activity

@inproceedings{Bauman2006EvaluationOM,
  title={Evaluation of mass media campaigns for physical activity},
  author={Adrian Bauman and Benjamin Smith and Edward Maibach and Bill Reger-Nash},
  year={2006}
}
Abstract Mass media campaigns are an important first step in raising awareness about physical activity and health in the general community. The US Surgeon General in 1996 released a report outlining the evidence base for the half-hour a day moderate intensity physical activity message for health. This message needs to be understood and accepted by the community and by stakeholders. Efforts to promote this message start with coordinated public education mass media communications campaigns, to… CONTINUE READING

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