Evaluation of an American Legacy Foundation/Washington State Department Of Health Media Literacy Pilot Study.

@article{Austin2005EvaluationOA,
  title={Evaluation of an American Legacy Foundation/Washington State Department Of Health Media Literacy Pilot Study.},
  author={Erica Weintraub Austin and Bruce Pinkleton and Stacey J. T. Hust and Marilyn Cohen},
  journal={Health communication},
  year={2005},
  volume={18 1},
  pages={75-95}
}
A pretest-posttest quasi-experiment was used to evaluate a pilot test of a media literacy curriculum implemented during summer 2001 in Washington state. As expected, media literacy training reduced youths' beliefs that most peers use tobacco, increased their understanding of advertising techniques, and increased their levels of efficacy regarding the extent… CONTINUE READING