Evaluation of a social marketing campaign targeting preschool children.

  title={Evaluation of a social marketing campaign targeting preschool children.},
  author={Susan L Johnson and Laura Bellows and Leslie Beckstrom and Jennifer P Anderson},
  journal={American journal of health behavior},
  volume={31 1},
OBJECTIVES To determine the effectiveness of a pilot social marketing program to increase preschoolers' willingness to try new foods. METHODS Four Head Start centers participated (2 experimental, 2 control) in a study using a quasi-experimental design. Experimental sites received a 12-week intervention developed using social marketing techniques. The program was evaluated via preference assessments, classroom observations, and teacher surveys. RESULTS Increased preference for and… CONTINUE READING

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