Evaluation of a social marketing campaign targeting preschool children.

Abstract

OBJECTIVES To determine the effectiveness of a pilot social marketing program to increase preschoolers' willingness to try new foods. METHODS Four Head Start centers participated (2 experimental, 2 control) in a study using a quasi-experimental design. Experimental sites received a 12-week intervention developed using social marketing techniques. The… (More)

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Cite this paper

@article{Johnson2007EvaluationOA, title={Evaluation of a social marketing campaign targeting preschool children.}, author={Susan L Johnson and Laura L Bellows and Leslie Beckstrom and Jennifer Anderson}, journal={American journal of health behavior}, year={2007}, volume={31 1}, pages={44-55} }