Evaluation of a Canadian back pain mass media campaign.

  title={Evaluation of a Canadian back pain mass media campaign.},
  author={Douglas P Gross and A. S. Russell and Robert Ferrari and Michele Crites Batti{\'e} and Donald R Schopflocher and Richard W. Hu and Gordon Waddell and Rachelle Buchbinder},
  volume={35 8},
STUDY DESIGN Quasi-experimental before-and-after design with control group. OBJECTIVE We evaluated a back pain mass media campaign's impact on population back pain beliefs, work disability, and health utilization outcomes. SUMMARY OF BACKGROUND DATA Building on previous campaigns in Australia and Scotland, a back pain mass media campaign (Don't Take it Lying Down) was implemented in Alberta, Canada. A variety of media formats were used with radio ads predominating because of budget… CONTINUE READING


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