Evaluation of Factors in Buying Decision Process of Furniture Consumers by Applying AHP Method

@article{Oblak2017EvaluationOF,
  title={Evaluation of Factors in Buying Decision Process of Furniture Consumers by Applying AHP Method},
  author={L. Oblak and A. Bar{\vc}i{\'c} and Kristina Klari{\'c} and M. K. Kuzman and Petra Groselj},
  journal={Drvna Industrija},
  year={2017},
  volume={68},
  pages={37-43}
}
There are not many wooden products that consumers would buy on pure impulse. Their decision regarding the purchase of a product normally undergoes a process of consideration – the more expensive the product, the more thorough the consideration. The consumer buying decision process consists of fi ve stages: need recognition, search for information, alternatives evaluation, purchase decision and post-purchase behaviour. A company must establish what is important for consumers in each stage of… Expand
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Consumer Preferences for Wooden Furniture in Croatia and Slovakia
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