Evaluating the guest experience at theme parks: an empirical investigation of key attributes.

@inproceedings{Milman2009EvaluatingTG,
  title={Evaluating the guest experience at theme parks: an empirical investigation of key attributes.},
  author={A. L. Mil'man},
  year={2009}
}
The study identified and documented a consumer-oriented attribute inventory for evaluating theme parks. Data were collected from 608 Central Florida residents, domestic and international tourists who identified and ranked the level of importance of 41 attributes and park characteristics when visiting a typical theme park. Further analysis of the data using factor analysis identified seven key constructs that summarised important areas of concern when consumers evaluate theme parks. The majority… CONTINUE READING

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