Evaluating the effects of implementation intention and self-concordance on behaviour.

  title={Evaluating the effects of implementation intention and self-concordance on behaviour.},
  author={Nikos L. D. Chatzisarantis and Martin S. Hagger and C. K. John Wang},
  journal={British journal of psychology},
  volume={101 Pt 4},
The purpose of the present study was to investigate effects of implementation intentions on taking one multivitamin tablet, everyday, for 2 weeks, among individuals who endorsed self-concordant and self-discordant forms of motivation. A 2 (implementation intentions: yes, no) × 3 (motivation: self-concordance, self-discordance, control) experimental design was adopted with university students being exposed to manipulations of implementation intentions, self-concordance, and self-discordance… 

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