Evaluating the effects of implementation intention and self-concordance on behaviour.

@article{Chatzisarantis2010EvaluatingTE,
  title={Evaluating the effects of implementation intention and self-concordance on behaviour.},
  author={Nikos L. D. Chatzisarantis and Martin S. Hagger and C. K. John Wang},
  journal={British journal of psychology},
  year={2010},
  volume={101 Pt 4},
  pages={
          705-18
        }
}
The purpose of the present study was to investigate effects of implementation intentions on taking one multivitamin tablet, everyday, for 2 weeks, among individuals who endorsed self-concordant and self-discordant forms of motivation. A 2 (implementation intentions: yes, no) × 3 (motivation: self-concordance, self-discordance, control) experimental design was adopted with university students being exposed to manipulations of implementation intentions, self-concordance, and self-discordance… 

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Further progress in theorizing can be achieved by disentangling planning constructs to study their independent and joint effects on behaviour, and progressing research on moderators and mediators of planning effects outside the laboratory.