Evaluating the Virtual Products for Online Games via the Grey Relational Analysis

Abstract

Over the past years, researchers and practitioners in marketing fields have seen a dramatic growth of online games. This growth and development also influence players’ behavior and market change of hardware and software companies. This study proposes a model for selecting the optimal virtual products for online games by referring to the views of online… (More)
DOI: 10.4018/jea.2012070103

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Cite this paper

@article{Hsu2012EvaluatingTV, title={Evaluating the Virtual Products for Online Games via the Grey Relational Analysis}, author={Pi-Fang Hsu and Chia-Wen Tsai}, journal={IJEA}, year={2012}, volume={4}, pages={39-47} }