Evaluating the McDonald’s business model for HIV prevention among truckers to improve program coverage and service utilization in India, 2004–2010

@inproceedings{Rao2013EvaluatingTM,
  title={Evaluating the McDonald’s business model for HIV prevention among truckers to improve program coverage and service utilization in India, 2004–2010},
  author={Vasudha Tirumalasetti Rao and Bidhubhusan Mahapatra and Sachin Juneja and Indra Ramyash Singh},
  booktitle={HIV/AIDS},
  year={2013}
}
BACKGROUND This study describes the experiences and results of a large-scale human immunodeficiency virus (HIV) prevention intervention for long-distance truck drivers operating on the national highways of India. METHODS The intervention for long-distance truckers started in 2004 across 34 trans-shipment locations. However, due to poor coverage and utilization of services by truckers in the initial 18-month period, the intervention was redesigned to focus on only 17 trans-shipment locations… CONTINUE READING
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