Evaluating the Effectiveness and Efficiency of Visual Variables for Geographic Information Visualization

@inproceedings{Garlandini2009EvaluatingTE,
  title={Evaluating the Effectiveness and Efficiency of Visual Variables for Geographic Information Visualization},
  author={Simone Garlandini and Sara Irina Fabrikant},
  booktitle={COSIT},
  year={2009}
}
We propose an empirical, perception-based evaluation approach for assessing the effectiveness and efficiency of longstanding cartographic design principles applied to 2D map displays. The approach includes bottom-up visual saliency models that are compared with eye-movement data collected in human-subject experiments on map stimuli embedded in the so-called flicker paradigm. The proposed methods are applied to the assessment of four commonly used visual variables for designing 2D maps: size… CONTINUE READING

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