Evaluating market-segmentation research priorities: Targeting re-emancipation

@article{Quinn2010EvaluatingMR,
  title={Evaluating market-segmentation research priorities: Targeting re-emancipation},
  author={L. Quinn and S. Dibb},
  journal={Journal of Marketing Management},
  year={2010},
  volume={26},
  pages={1239 - 1255}
}
  • L. Quinn, S. Dibb
  • Published 2010
  • Political Science
  • Journal of Marketing Management
Abstract Set against a transforming social and economic climate, this empirical study reignites debate about the degree to which theory and practice priorities are aligned in the academic market-segmentation research agenda. Results from an online survey of academics researching and publishing in the market-segmentation field suggest little change in the scope or content of these priorities in the past 30 years. This reopens discussion about the slowly changing nature of the segmentation… Expand
20 Citations
Troubled waters: the transformation of marketing in a digital world
  • 26
  • PDF
Performing market segmentation: a performative perspective
  • 41
Emerging segmentation practices in the age of the social customer
  • 34
  • Highly Influenced
...
1
2
...

References

SHOWING 1-10 OF 44 REFERENCES
Bridging the segmentation theory/practice divide
  • 43
  • PDF
Market segmentation: strategies for success
  • 138
Co-production of social research: strategies for engaged scholarship
  • 114
  • PDF
Introduction to the Special Issue on Market Segmentation
  • 133
  • PDF
Marketing Strategies during Recession: A Comparison of Small and Large Firms
  • 125
Turning adversity into advantage: Does proactive marketing during a recession pay off?
  • 228
  • PDF
Market Segmentation: Conceptual and Methodological Foundations
  • 1,956
...
1
2
3
4
5
...