Evaluating ecommerce websites cognitive efficiency: an integrative framework based on data envelopment analysis.

@article{Storto2013EvaluatingEW,
  title={Evaluating ecommerce websites cognitive efficiency: an integrative framework based on data envelopment analysis.},
  author={Corrado lo Storto},
  journal={Applied ergonomics},
  year={2013},
  volume={44 6},
  pages={
          1004-14
        }
}
This paper presents an integrative framework to evaluate ecommerce website efficiency from the user viewpoint using Data Envelopment Analysis (DEA). This framework is inspired by concepts driven from theories of information processing and cognition and considers the website efficiency as a measure of its quality and performance. When the users interact with the website interfaces to perform a task, they are involved in a cognitive effort, sustaining a cognitive cost to search, interpret and… CONTINUE READING