Evaluating a fear appeal message to reduce alcohol use among "Greeks".

@article{Moscato2001EvaluatingAF,
  title={Evaluating a fear appeal message to reduce alcohol use among "Greeks".},
  author={Susan Moscato and David R. Black and Carolyn L. Blue and Marifran Mattson and Regina A Galer-Unti and Daniel C. Coster},
  journal={American journal of health behavior},
  year={2001},
  volume={25 5},
  pages={481-91}
}
OBJECTIVE To evaluate the impact of a fear appeal message on college students' drinking behavior using the extended parallel process model. METHOD A survey was administered to a random sample of undergraduates (n=224) in 38 national fraternal organizations. RESULTS Both perceived efficacy and perceived threat were significantly correlated with drinking behavior. There was a significant difference both in drinking behavior and attendance at alcohol-free events between those who heard and… CONTINUE READING

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Alcohol use as a predictor of potential fraternity membership

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